Rugsville Nova Graphic Blue Ivory Modern Carpet 5'3" x 7'1"
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The pattern in this rug grew out of a contemporary studio working in the gap between European modernism and the older geometric traditions of Anatolia and central Asia. The composition was developed in studio drawings before being committed to the loom.
The composition runs through a ivory register, with secondary tones picked up in the field geometry. The drawing breaks symmetry deliberately at the centre so the eye reads the rug as a single composed surface rather than a tile repeat. The colour is engineered for stability under direct light, which is the trade-off the format makes against the slow patina of wool. The studio worked the design across several rounds of paper revision before approving it for production, with the spacing of the geometry tuned to room scale rather than to a flat sample swatch.
The fibre
Heat-set polypropylene. The colour is locked at the fibre level by temperature rather than dipped at the surface, which is why direct sunlight does not wash the saturation out the way it bleaches pigment-printed yarns. The fibre resists staining at the molecular level: spilled wine, juice, oil and coffee lift with a damp cloth before they set. The pile stays flat under furniture and does not shed.
The composition
The ivory reading is calm under all light conditions. Walls in clay, off-white, or warm grey hold the colour. The geometry resolves at room scale and rewards closer viewing without insisting on it. The pile sits low enough that doors and chair legs glide across the surface without catching.
The piece in a room
5' x 7' (152 x 213 cm). The size suits a medium living room, a primary bedroom under the bed and night tables, or a study set up around a partner desk. The piece tolerates rolling chair traffic, food spills, and weekly vacuuming without showing wear in the way a wool rug at the same price would.
Care
Vacuum weekly with the beater bar engaged or disengaged, the fibre tolerates either. Spot clean with mild detergent on a clean cotton cloth. Machine wash on a cold cycle if a spill does not lift; the size folds to fit a domestic drum. Dries flat in two hours. No professional cleaning required, no rotating-brush damage to worry about, no shedding into the room air.
Reference
- Medium: heat-set polypropylene, jacquard woven
- Dimensions: 152 x 213 cm (5' x 7')
- Density: ~600,000 points per square metre
- Pile: ~10-12 mm
- Backing: woven polypropylene with jute weft
- Origin: Turkey
Free shipping pan-India. Cash on delivery available. 7-day exchange.
| Handmade | No |
|---|---|
| Color | Multi |
| Colors | Blue |
| Life Stage | Adult, Teen |
| Carpet Styles | Modern |
| Carpet Weave | Machine Made |
| Carpet Material | Synthetics |
| Recommended Use | Indoor |
| Carpet Shape | Rectangle |
| Collections | MILAT |
| Brand | Rugsville |
Day-to-day care
- Vacuum gently once a week without a rotating brush bar — use the suction-only setting on hand-knotted or hand-tufted pieces.
- Rotate the rug 180° every 3-6 months so foot traffic and sunlight wear is even.
- Use a quality rug pad underneath for slip resistance and to extend life.
- Blot fresh spills immediately with a clean white cloth — do not rub. Work from the edge of the spill inward.
Deep cleaning
- Professional dry-cleaning is recommended every 12-24 months for hand-knotted carpets.
- Avoid steam cleaners and hot water on natural-fibre rugs (wool, silk, jute) — they can cause shrinkage and dye bleeding.
- For washable flat-weaves and cotton dhurries, machine-wash on a gentle cold cycle in a mesh bag.
Storage
- Roll (do not fold) the carpet around a clean cardboard tube, pile-side in.
- Wrap in breathable cotton sheeting (not plastic) and store in a cool, dry, well-ventilated space.
- Use moth-protection sachets if storing wool for more than a season.
For specific concerns, please message us on WhatsApp with a photo of the issue.
Frequently asked
How long will shipping take?
Most metros (Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata) receive their order in 3-5 business days. Tier-2 cities take 5-7 business days, and remote pin codes (J&K, North-East, Andamans) take 7-10 business days. Use the pin-code checker above for a concrete delivery date.
Will the colour exactly match the photo?
Each carpet is hand-crafted with natural-dye yarns, so a small variation in shade, pattern density, and tone is expected and is part of the authenticity of a handmade piece. Colours on screen also vary by monitor and lighting. If you are matching a specific decor, request a yarn sample before ordering.
Can I get a sample before buying?
Yes — we send 2-3 small yarn / pile samples for ₹500 (refundable against your purchase). Message us on WhatsApp with the SKU and your shipping pin code to arrange a sample.
What is your returns process?
Returns are accepted within 7 days of delivery in original condition (rolled, not folded; no pet hair, smoke, or stains). Email care@rugsville.in or message us on WhatsApp with your order number — we arrange free reverse pickup in most pin codes. Refunds are processed within 3-5 working days of receipt at our warehouse.
Do you take custom orders?
Yes. Custom-size, custom-colour, and custom-design hand-knotted carpets typically take 4-8 weeks depending on size and complexity. Minimum custom-order size is 4'×6'. Send us your brief on WhatsApp with the room photo and dimensions for a quote.
Is Cash on Delivery (COD) available?
COD is available for most pin codes in zones A and B (metros and tier-2 cities). Some remote pin codes are prepaid only — the pin-code checker above will tell you immediately.
Have a question about this carpet?
We are happy to answer questions about size, material, weave technique, sample availability, custom orders, lead times, or anything else. Average reply time is under 30 minutes during business hours (10am – 7pm IST).
Or email care@rugsville.in