Rugsville Whitney Floral Multi Transitional Carpet 5'4" x 7'8"

Floral carpet design in Iran reaches back to the Safavid garden tradition of the sixteenth century, when court designers translated the geometry of the chahar bagh garden into pile. The motif on this rug carries that lineage. Vine, palmette, lotus, and rosette laid out in a measured rhythm.

The composition was drawn for the floor, not for a swatch book. The polychrome field holds at the distance of standing height, the secondary motif resolves on approach, and the proportions are calibrated for room-scale viewing. The result is a rug that reads as architecture rather than as decoration.

The fibre

Heat-set polypropylene. The colour is locked into the fibre by temperature rather than by a surface dye, which is why direct sunlight does not bleach the saturation out the way it does with surface-printed pile. The fibre resists staining at a molecular level. Wine, juice, oil, and coffee lift with a damp cloth before they set, which is the property that makes the rug practical in dining rooms and high-traffic living areas where wool would not survive without specialist cleaning.

The composition

At room scale the polychrome carries the field as a single colour event. Up close the design vocabulary resolves into the motifs the studio drew from. Best with restrained upholstery, mid-tone walls, and warm wood floors that let the colour register breathe. The piece is engineered to set a quiet ground for the rest of the room rather than to compete with it.

The piece in a room

5' x 8' (152 × 244 cm) suits a medium living room, a guest bedroom, or a study with a single chair and reading lamp. The polychrome register pairs with both warm and cool wall colours. The pile depth gives the rug presence underfoot, while the colour discipline keeps the piece from competing with the architecture of the room.

Care

Vacuum weekly with a standard upright. Spot clean with mild detergent on a clean cotton cloth, working from the outside of the spill toward the centre. The rug accepts a cool 30°C machine wash if a spill resists spot cleaning, and dries flat in a few hours indoors. No professional cleaning required at any point in the rug's life. Furniture rotation each season prevents compression at fixed points.

Reference

• Medium: heat-set polypropylene, jacquard-woven
• Dimensions: 5' x 8' (152 × 244 cm)
• Density: ~620,000 points per square metre
• Pile: 11 mm
• Backing: woven jute and cotton
• Origin: Turkey

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