Rugsville Cherish Floral Ivory Persian Carpet 5'3" x 7'1"
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Mid-century European geometry crossed with Anatolian motif traditions in the studios where this design originated. The composition is graphed for a Jacquard loom and produced in Turkey to a density that holds the fine line work the pattern requires. The result is a floor that reads as drawn rather than as printed, which is the dividing line between a considered machine-woven piece and a generic one.
Each pattern repeat carries a slight asymmetry that breaks the tile and lets the field read as a single composition. The ivory register was tuned across multiple sample looms before approval. Production is in Turkey to a density that holds the fine line work the design depends on. The result is a piece that looks considered rather than mass-produced from a metre away.
The fibre
Heat-set polypropylene with a soft hand and high resistance to abrasion, fading, and staining. Colour is set into the yarn through temperature rather than surface dye, which is what gives the rug its decade-plus colour stability under indoor light. The pile recovers from furniture compression and does not shed.
The composition
A composition built around ivory with quieter accents framing the floral motifs. The eye moves across the field rather than landing in one place. Pairs with walnut, brass, leather, linen, raw oak, and warm wood floors. Pairs poorly with strongly patterned upholstery; the rug expects to be the only graphic element in the composition. The colour is locked into the fibre and will not drift across the years.
The piece in a room
At the size as listed, the rug works as a colour anchor in any room sized to the dimensions of the piece. The ivory field reads first; the floral drawing reveals on close approach.
Care
Weekly vacuum with any setting. Spot clean with a damp cloth and mild soap. The fibre tolerates household cleaning fluids that would damage wool, including dilute bleach for stubborn organic stains. Air-dry flat after washing. No professional service required at any point in the rug's life. The pile will not shed and will not develop the bald patches that wool can after years of furniture rotation.
Reference
- Medium: heat-set polypropylene, jacquard-woven
- Dimensions: size as listed
- Density: ~600,000 points per square metre
- Pile: 10-12 mm
- Origin: Turkey
Free delivery throughout India. Cash on delivery available. 7-day exchange window.
| Handmade | No |
|---|---|
| Color | Tan & Ivory |
| Colors | Tan & Ivory |
| Life Stage | Adult, Teen |
| Carpet Styles | Casuals, Country & Floral |
| Carpet Weave | Machine Made |
| Carpet Material | Synthetics |
| Recommended Use | Indoor |
| Carpet Shape | Rectangle |
| Collections | MILAT |
| Brand | Rugsville |
Day-to-day care
- Vacuum gently once a week without a rotating brush bar — use the suction-only setting on hand-knotted or hand-tufted pieces.
- Rotate the rug 180° every 3-6 months so foot traffic and sunlight wear is even.
- Use a quality rug pad underneath for slip resistance and to extend life.
- Blot fresh spills immediately with a clean white cloth — do not rub. Work from the edge of the spill inward.
Deep cleaning
- Professional dry-cleaning is recommended every 12-24 months for hand-knotted carpets.
- Avoid steam cleaners and hot water on natural-fibre rugs (wool, silk, jute) — they can cause shrinkage and dye bleeding.
- For washable flat-weaves and cotton dhurries, machine-wash on a gentle cold cycle in a mesh bag.
Storage
- Roll (do not fold) the carpet around a clean cardboard tube, pile-side in.
- Wrap in breathable cotton sheeting (not plastic) and store in a cool, dry, well-ventilated space.
- Use moth-protection sachets if storing wool for more than a season.
For specific concerns, please message us on WhatsApp with a photo of the issue.
Frequently asked
How long will shipping take?
Most metros (Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata) receive their order in 3-5 business days. Tier-2 cities take 5-7 business days, and remote pin codes (J&K, North-East, Andamans) take 7-10 business days. Use the pin-code checker above for a concrete delivery date.
Will the colour exactly match the photo?
Each carpet is hand-crafted with natural-dye yarns, so a small variation in shade, pattern density, and tone is expected and is part of the authenticity of a handmade piece. Colours on screen also vary by monitor and lighting. If you are matching a specific decor, request a yarn sample before ordering.
Can I get a sample before buying?
Yes — we send 2-3 small yarn / pile samples for ₹500 (refundable against your purchase). Message us on WhatsApp with the SKU and your shipping pin code to arrange a sample.
What is your returns process?
Returns are accepted within 7 days of delivery in original condition (rolled, not folded; no pet hair, smoke, or stains). Email care@rugsville.in or message us on WhatsApp with your order number — we arrange free reverse pickup in most pin codes. Refunds are processed within 3-5 working days of receipt at our warehouse.
Do you take custom orders?
Yes. Custom-size, custom-colour, and custom-design hand-knotted carpets typically take 4-8 weeks depending on size and complexity. Minimum custom-order size is 4'×6'. Send us your brief on WhatsApp with the room photo and dimensions for a quote.
Is Cash on Delivery (COD) available?
COD is available for most pin codes in zones A and B (metros and tier-2 cities). Some remote pin codes are prepaid only — the pin-code checker above will tell you immediately.
Have a question about this carpet?
We are happy to answer questions about size, material, weave technique, sample availability, custom orders, lead times, or anything else. Average reply time is under 30 minutes during business hours (10am – 7pm IST).
Or email care@rugsville.in
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